The purchase marks the final small-flowered happens next June 30th. But in his interview in The Tribunevendredi, president of Yoplait Lucien Fa remains confident about its future within the group. It would even be based on General Mills, the future owner of the French brand, to expand abroad, especially in emerging countries. Said Lucien Fa are even willing to adjust the income and price to new consumers. "Dairy products are among the few categories of food products in real growth in these countries because, in addition to the taste and the health aspect, they are convenient to use and relatively cheap," said Lucien Fa
Yet General Mills, is not well known on the international market, carrying nearly 80% of its business in North America.But that does not worry the president of Yoplait, convinced that the American group did not have a good vision of the international market. "The interest of General Mills is to keep the factories in France and the research center, even to consider deploying more in the world," said Lucien Fa La Tribune totally free credit score.
Direct competition with Danone
The president of Yoplait also said to be reducing the gap between brand (7% global market yoghurt) Group Danone, the world leader (21%). "The Chinese have moved from a consumption of 0.3 to 2 kg per capita per year in ten years, while the French consume 35 kilograms, imagine the potential!" He added.
At the general meeting of shareholders on Thursday, Danone CEO Franck Riboud also addressed the question of redemption of its direct competitor by the group General Mills."This operation does not change anything because we were competing in every country in the world with these two actors," he said, noting that General Mills has been the franchise of Yoplait USA.