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Background music, soft lighting, warm colors (brown and fuchsia), wooden floor and comfortable temperature: it is almost like a trendy bar. Yet although a supermarket of 550 square meters, opened two weeks ago in the heart of Marseille and named a new sign, "Unlike our competitors, with their sizes or City Express, we want to customers to spend time in store, "says Jean-Pierre Lanzetti, CEO Casino Near (Petit Casino, Vival Spar, Via Italia).

Casino Shopping and smaller version, Casino Shop (for stores with less than 350 square meters), may well flourish everywhere, if the group is satisfied with its test stores. After Marseille, a second will open in early July in Saint-Etienne, home of Casino, and eight small casino (in Lyon and Toulouse in particular) will be processed before the end of the year.The identity of the 1,800 stores, including "the grocer is a great guy" is fourteen years old and needed to be brought up to date.

Casino would react. Most of his competitors in fact lead the last two years an unprecedented drive to win in the city center, where the band Saint Etienne, which also owns Franprix and Monoprix, is in a strong position. Carrefour (City Express), Auchan (City and A 2 Step), Intermarché (Express) and Système U (Express) are all involved in a renovation or repositioning their format.

Deployment in 2012

"We take the time needed, the possible deployment of Shopping Shop and intervene only next year, wants to warn Jean-Pierre Lanzetti free business cards. The company decided to change many parameters at once.Employees are identified by their first names, the furniture is curved, the loyalty card enters and fresh produce, other than fruit and vegetables, are behind the doors are transparent, allowing the passage to reduce the energy bill of a quarter.

"We mainly worked on the set," says Jean-Pierre Lanzetti. Ranges and frozen drinks have been reduced in favor of fruits and vegetables and a large beauty department, which was missing in the Casino supermarkets. Creams, mascara and brushes already represent 15% of revenues Shopping Marseille. Of the 9000 references proposed products snacking Chez Jean (another sign of the group being tested since early 2009), and decorative packaging items from many parts of France. One can even order his coffee machine via a touch screen.Ultimately, this approach to extend the offer could affect other products.

To combat the image of dearth of supermarkets in the city center, prices have been reduced "from 15% to 18% compared to an equivalent Petit Casino," says the general manager of the branch nearby, betting on higher volumes .

The company has another trick: it forms partnerships with its suppliers to its customers enjoy benefits fidelity on Kronenbourg beer or cookies BN: "We have 100 partners to date that offer our clients 10 to 25 % discount, by September we will have 400, "says Jean-Pierre Lanzetti.

For many employees of EDF, is the safety of nuclear plants is at stake They are concerned about an internal memo released Saturday by Le Parisien in France today, which aims to increase the maximum working in nuclear plants during "outages", those moments during which the reactors are closed, including maintenance.

During these periods unprofitable, EDF would indeed be able to quickly restart the reactor by its employees to work harder. The letter dated May 10 and addressed by the deputy director of EDF's nuclear generation, Philippe Druelle, each plant manager, and plans "to request exceptions to the limits to working with the inspectors work" or Regional Labour Directorate. EDF would like to apply a measure "by the summer of 211".

The project raises the ire of unions and employees' concerns. "EDF is organized to legalize abuses Hourly unacceptable and dangerous for employees and therefore nuclear safety," said the CGT. "EDF wants to push through and have hands on working time of its executives, including weekends and holidays, creating a zone of lawlessness, without any legislation on the organization of work "added the daily Annie Thebaud-Mony, director of research at Inserm.

Decreased alertness

While these periods of outages, which usually last from one to three months, is already reflected by an increased pace of work ranging from simple to double, with penalty of night and weekend , employees are concerned about the consequences of such change on their health and efficiency."We do work twelve hours or more is absurd, evidenced by a technical framework of the Chinon power plant. Beyond a certain limit, we can no longer be vigilant to 100% payday loans. " "I do my work carefully so as not to endanger the operation of the site. But it is already to the detriment of my health. Nationally, it is impossible to continue at this pace without consequence, "said another engineer of the Central Blayais in the Gironde.

For its part, EDF denies wanting to increase the working hours of employees. "This is a misunderstanding. [...] It will never matter to executives working 78 hours per week. This is contrary to the values ​​of a responsible nuclear operator, has defended Bernard Lassus, director of human resources group in the columns of Le Parisien – Aujourd'hui en France.This ensures that the meetings with the general direction of work aimed instead to "clarify the organization of work", so as to "allow executives to take their daily rest period of 11 hours."

A technician Areva denounces inadequate security at the Hague

A retired technician from the treatment plant of La Hague nuclear waste warned Wednesday against the "inadequate security" site, which is home to one of the largest volumes of radioactive material in the world. Heard by the Local Information (CLI) of the site, he defended the idea that Areva is expected to build a "cathedral of concrete" against possible projectiles, when the site is currently protected by a "simple metal siding. For if a projectile reaches the pools, which contain the equivalent release of 100 reactors, "it would be worse than Fukushima," he said.For its part, Areva believes that site security is already assured by the existence of contingency plans in case of overflight of the plant.

Gloomy atmosphere at the Paris Bourse. On Wednesday, the benchmark index in Paris ended sharply down 0.88% to 3837.98 points. Either in the 3850 points, a significant technical threshold, which has not happened since March 18 last. Even bad mood: the London Stock Exchange was down 0.95% at 5808.89 points while in Frankfurt the Dax loose 0.61% to 7060.23 points.

On Tuesday, the benchmark index beyond the Paris Bourse had managed to achieve a small rebound. But since the Fed has made comments that disturb operators, already worried by the weak U.S. economy. In a televised speech in Atlanta, its chairman Ben Bernanke said that economic growth across the Atlantic remained "desperately slow" and that it required the maintenance of a "monetary policy complacency."He said that "growth should recover somewhat in the second half, but remain generally moderate. Delivered just before the close of U.S. markets, the speech was the turning Wall Street into the red. And this morning, Asian stock markets also reacted negatively.

Furthermore, growth of the emerging world should rise from 7.3% in 2010 "to about 6.3% annually from 2011-2013," considers the Bank's global economic forecast published in Washington.

French record trade deficit

In this gloomy atmosphere, the markets will monitor several indicators, mainly European.

– In France, the trade deficit set a record high in April to 7.14 billion euros, against 5.91 billion in March, seasonally adjusted data, the Customs said Wednesday.Moreover, the deficit of state budget stood at 61.4 billion euros in late April against 56.2 billion a year earlier, according to data released Wednesday by the Budget Ministry.

– In Germany, exports fell 5.5% in April on a month and imports by 2.5% over the same period, according to preliminary data adjusted for seasonal and calendar published Wednesday by the Federal Statistics Office . Other bad news, industrial production in Germany fell 0.6% in April on a month, its first decline since December, after rising 1.2% in March, said Wednesday the Department of Economics.

– Economic growth of countries in the euro area was well brought up to 0.8% in the first quarter from the previous quarter, Eurostat said.In one year, growth was also confirmed at 2.5%.

– U.S. stocks of crude oil dropped ten times more than expected last week in the U.S., but gasoline inventories rose sharply, according to figures released Wednesday by the U.S. Department of Energy. Then 20 hours, the Fed will deliver the findings of its Beige Book.

Side currency, the euro lost ground against the dollar Wednesday after being around $ 1.47 the day before. To 17 hours in Paris, the single European currency traded at 1.4575 dollars against 1.4688 dollars late Tuesday. Oil prices were, themselves, without direction in electronic trading in Asia in anticipation of an OPEC meeting in Vienna in the day that might decide to increase production.A barrel of light sweet crude for July delivery took 7 cents 99.16 dollars while that of Brent North Sea crude for delivery same retreated 48 cents to 116.30 dollars.

Banks still abused

No value of the CAC 40 is in the green at closing. On the SBF 120, Groupe Eurotunnel rises of 0.88%. The operator of the Channel Tunnel has won the tender launched by the great seaport of Bordeaux to determine the particular conditions of access to the network of railways, said on Tuesday a statement from the group.Saft rises of 0.80%, HSBC rose to overweight on the title.

Back on the Cac 40, Alcatel-Lucent shows the largest decrease: -3.26% to 3.65 euros.

Sanofi Aventis, valued for his defensive forward timidly from 0.17% to 52.33 euros.

Banks are generally downward: Natixis (-2.07% to 3.50 euros), Societe Generale (-1.39% to 39.79 euros) and BNP Paribas (-0.82% to 52.21 euros ) undergo further profit taking.

PPR: -1.67% to 115.15 euros

The group announced it is extending its takeover offer for the American Volcom until June 16

Hermes: +0.08% to 187.80 euros, LVMH: -1.11% to 116.30 euros

The group returns to its highest in October 2010 and outperformed the other lasting values ​​of luxury in favor of speculation about a takeover at the end of the saddle by LVMH, which already owns more than 20% of a group supported by sustained growth .

Schneider Electric: -1.34% to 110.70 euros

The authority of U.S. markets, the SEC filed a complaint for insider trading around the offer of French Schneider Electric on the Spanish Telvent. According to a warning issued Tuesday on the website of the SEC, this crime would have allowed the authors to make a profit of about $ 475,000 in total through the sale of option contracts Telvent acquired before the announcement of massive Schneider's offer.

Renault: -2.20% to 36.72 euros

The decision of the Court of Appeal of Versailles on the possible recognition as an occupational accident suicide in February 2007, Raymond D, employee Technocentre Renault in Guyancourt (Yvelines), is expected Thursday.The suicide of Raymond D was the third employee of the Technocentre in the space of four months between late 2006 and early 2007.

Belvedere: stable at 61.48 euros

After the decision of the Court of Appeal of Dijon, on Tuesday to confirm the cancellation of the safeguard procedure, the band announced that it "remains open to an agreement with its main creditors in the run to finish with a conflict that has lasted too long. "

BioAlliance: + 1.78% to 6.30 euros

The group wants to create a commercial structure for selling online in Europe's orphan drugs in oncology while pursuing its strategy of licensing agreements for its specialty products.

NYSE Euronext: -0.54% to 24.06 euros

NYSE and Deutsche Börse have announced a special dividend of 2 euros per share for shareholders of the combined group

GDF Suez: -0.49% to 24.43 euros

Group CEO, Gerard Mestrallet, warned Tuesday against Montreal seduction exerted excessive public opinion renewables, noting in particular the high cost of wind power."These are intermittent energy sources that will require large reserve capacity, which will be based on natural gas because of the ease of use of gas turbines," he told the International Economic Forum of the Americas.

Total: -0.20% to 38.21 euros

The U.S. manufacturer SunPower solar panels, partial target of a takeover of French Total, raised its forecast Tuesday quarterly revenue but warned that its margins could suffer from falling prices.

Next recommendation, after Exane BNP Paris yesterday, Credit Suisse rose to "outperform" on the title Michelin (-0.14% to 63.70 euros).

Please note that Air France-KLM will unveil its traffic in May after-hours trading. Valeo and Sopra hold their general meetings and Gifi publish the results of its second quarter after market close.

If we consider the G8 countries (Germany, Canada, United States, France, Italy, Japan, UK and Russia), high-growth countries (Brazil, India and China) and those on the very edge Canvas (Sweden, South Korea), this share rises to 3 low rates payday advance.4%. In these thirteen countries, says McKinsey, the Internet industry creates 2.6 jobs for every job destroyed. From 2004 to 2009, digital has contributed to 11% of the growth of these countries.

The RSA is still too much to summarize for the assistantship. This is the opinion of the UMP on the social benefit created in late 2008 to replace the RMI. A member of the majority – Peter Lang – early April has filed a bill to require their recipients to perform twenty hours of community service per week. Right about the club's social ex-Secretary of State for Employment Laurent Wauquiez, he is preparing to request a return for five hours per week.

Recognizing this, the Head of State asked Marc-Philippe Daubresse, deputy secretary general of the UMP him "to make proposals to improve and upgrade the RSA, including its component insertion. That's why Martin Hirsch, the "father" of the RIAA, wrote to the former Minister for Active Solidarity letter – that Le Figaro was procured – to inform him of his "reform possibilities."He also said "available" to the convention that the UMP will devote to this subject in June and hopes to "be invited".

The former High Commissioner suggests to integrate RSA's earned income tax, "as expensive, ineffective, inequitable and diluted." One option discarded in 2008 that would "refocus budgetary resources on those who need it most." The president of the Civic Service Agency also proposes to revise the "slope" of the RSA (rate of income related to the resumption of employment that recipients are sure to keep). Set at 62%, he suggested the move to 70% for the RSA is "more incentive to work."This option was not selected in 2008 because of its cost ($ 3 billion, twice the budget approved) and the opposition of the Ministry of Employment.

"False good idea"

To increase the number of beneficiaries of the "RSA activity" (extra income for working poor) has reached in two years that 40% of its target (670,000 households), the former boss of Emmaus proposes to pay The RSA once a year. "A person would not file quarterly for 40 euros per month could ask the same time it made its return all the RSA which it could claim the title of the year, or 500 euros "says Martin Hirsch.

It encourages governments to "re-information campaigns, pointing that it is" rare and unusual "that a new benefit does not give rise to regular campaigns.And calls of "systematically provide a single integration contract" for recipients and above all to punish the double rejection. "This will help determine in what cases are the recipients who refuse a contract and helped when it comes to a lack of offers," he justified.

Martin Hirsch also reconsiders the "false good idea" to request a free exchange. "If we want to take five hours per week of activity to any recipient, then they must pay the minimum wage, or about 100 euros net gain", the only assumption that "do not turn your back to frontally work more to earn more .He blames the failure of the last RSA Young (8000 recipient, cons 16,000 expected) at Bercy, who made "a very inflated forecasts, for pushing the eligibility criteria strictest possible" and calls on the government to relax .

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The purchase marks the final small-flowered happens next June 30th. But in his interview in The Tribunevendredi, president of Yoplait Lucien Fa remains confident about its future within the group. It would even be based on General Mills, the future owner of the French brand, to expand abroad, especially in emerging countries. Said Lucien Fa are even willing to adjust the income and price to new consumers. "Dairy products are among the few categories of food products in real growth in these countries because, in addition to the taste and the health aspect, they are convenient to use and relatively cheap," said Lucien Fa

Yet General Mills, is not well known on the international market, carrying nearly 80% of its business in North America.But that does not worry the president of Yoplait, convinced that the American group did not have a good vision of the international market. "The interest of General Mills is to keep the factories in France and the research center, even to consider deploying more in the world," said Lucien Fa La Tribune totally free credit score.

Direct competition with Danone

The president of Yoplait also said to be reducing the gap between brand (7% global market yoghurt) Group Danone, the world leader (21%). "The Chinese have moved from a consumption of 0.3 to 2 kg per capita per year in ten years, while the French consume 35 kilograms, imagine the potential!" He added.

At the general meeting of shareholders on Thursday, Danone CEO Franck Riboud also addressed the question of redemption of its direct competitor by the group General Mills."This operation does not change anything because we were competing in every country in the world with these two actors," he said, noting that General Mills has been the franchise of Yoplait USA.

Turnover up 27%, a net profit rises 17%: Google on Thursday posted quarterly results spectacular … but not enough for Wall Street. Google saw its share fall immediately punished for earnings below expectations and rising costs.

But more than the share price is the rise of new competitors like Facebook and Apple worried. She forced Google to invest heavily to ensure its development in the social web and mobile. The group has hired 1,900 people during the quarter and announced that 2011 will be a record year in number of hires. Google has also invested in marketing to promote its new services, such as the Chrome browser, used by 120 million users worldwide.

Larry Page, co-founder of Google CEO returned in early April, was added to the message symbol.For his first appearance before analysts since his appointment, he made an appearance a few minutes introducing the conference, time to utter 398 words according to calculations by the American press. Brevity that shocked analysts but which reveals the priorities of Larry Page. "There are significant improvements to our core products and in the heart of our business, and we enthusiastically. (…) I am very optimistic about our future. "

Success of Android

These improvements will focus on the search engine, which remains a priority for Google. "We have 90 quality improvements on the engine in the first quarter," said Jeff Huber, director of commerce and local activities of Google.They focus on quality results, but also the integration of a community in its search engine with the recommendation button "1".

Emphasis is also placed on the mobile. Google has made the first Android mobile operating system, whose traffic has jumped 500% in two years. But unlike Apple, which sells its smartphones, Google does not sell phones or its Android software. Strategy: by widely Android (located on 350,000 new terminals each day), Google hopes to develop mobile Internet where it can sell advertising. This already brings in nearly $ 30 billion in fixed Internet.Already, his authority AdMob mobile advertising messages to 150 million handsets Android or iPhone per month.

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The growth of the Chinese economy has been stronger than expected between January and March with a gross domestic product (GDP) up 9.7% over the same period last year.

Prices rose 5.4% in the first quarter in China, according to figures released this morning by the National Bureau of Statistics. It is still well above the government target to contain inflation below 4% throughout the year. The central government has stated repeatedly that the price increase is its first priority, recognizing that it could fuel social discontent. Investments in fixed assets have also increased by 25%.

The tightening of Chinese monetary policy does not yet appear to bear fruit.Yesterday, Beijing announced that its foreign exchange reserves had reached 3000 billion, indicating an influx of capital into China, which highlights the inflationary pressure on the country.

The day before, Fan Jianping, an economist with the State Information Center, a think tank close to the Chinese central government, said two new rotations rely on interest rates for the second quarter. Many analysts expected, moreover, is the required reserve ratios of banks after the publication of figures this morning.

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Achieved. Shaken by the deteriorating situation in Japan's nuclear, the CAC 40 was able to reconnect with the 4000 points in mid-session, after finishing on Tuesday a net decrease of 1.54%, below the psychological threshold. On Wednesday traders try so successful ascent, in the footsteps of Asian markets. The CAC 40 advanced 0.79% to 4,008.04 shortly after midday.

Same trend in London and Frankfurt. After opening in the green, clinching the two exchanges respectively 0.97% and 0.85% in mid-day.

Markets react without panic to the new aftershock of magnitude 5.8 that struck today north-eastern Japan and shook buildings in Tokyo. In addition, they host without the excessive pessimism downward revision of economic forecasts of the archipelago by the government.In a report, it says that the earthquake, tsunami and the nuclear disaster that struck the country will impact on a "temporary" consumption and consumer confidence, exports, industrial production and employment. The triple disaster, whose total cost amounts to about $ 300 billion, will require a supplementary budget of 4000 billion yen (33 billion). "The economy, which was improving, experiencing a phase of weakness, because of the consequences of the great earthquake northeast of Japan," says the government.

Gust Statistics

In this context, progress is therefore no euphoria. Especially since many key indicators are expected to analyze both sides of the Atlantic.In France, consumer prices rose 0.8% in France in March from the previous month and one-year inflation accelerated to 2%, show statistics released Wednesday by the INSEE.

In the euro zone industrial production rose 0.4% in February compared to January, when it grew by 0.2%, according to data released Wednesday by the EU statistics office Eurostat.

In the U.S., retail sales and March business inventories for February will be at the rendezvous, like the weekly oil inventories. The Fed's Beige Book will also be particularly scrutinized for 20 hours across the Atlantic.

Side of the oil markets, time is decreasing. Concerned by the level of demand, investors pull down prices.Shortly after noon, a barrel of light sweet crude for May delivery, accounts for 0.29% 106 $ 56.

On the currency markets, the euro rises against the dollar and reappears slightly above $ 1.45.

Total in the viewfinder of S & P

As for values, Alcatel-Lucent (6.16% to 3.997 euros) recorded the largest increase in the CAC 40 to Accor (2.30% to 30.875 euros). Alcatel is supported by an increase of recommendation from Morgan Stanley to overweight value, weighting cons before guaranteed payday loans.

Schneider Electric: + 0.09% to EUR 113

The group has denied this morning to be "currently" in discussions with Tyco International today.The Daily Telegraph announced Tuesday that Schneider Electric had sent a letter in which he showed his interest in an offer of $ 30 billion on Tyco International, from the perspective of giving birth to the world's leading security systems.

Areva: -0.10% to 30.89 euros

The nuclear expert said Wednesday it has won a contract for the installation of a solar thermal concentrator coupled to the coal-fired Kogan Creek, operated by CS Energy in Australia.

Total: + 0.75% to 42.255 euros

Standard and Poor's lowered the long-term credit rating of the oil group to "AA-" cons "AA" previously, with stable outlook.

Casino: -0.80% to 69.76 euros

The group confirmed on Tuesday after its goals have increased sales by 18.8% in first quarter 2011 due to changes in the portfolio in Brazil and Thailand as well as confirmation of the reorganization of Leader Price.

Credit Agricole + 0.26% to 11.73 euros

The bank president, Jean-Marie Sander, said he was confident the group's business in Japan, noting that the country's economy and its banking system remained strong despite the disaster of 11 March.The chairman of the management company of the bank's assets in Japan, Christian Romeyer said his side that the Japanese savings does not seem dramatically affected by the crisis.

Renault: + 1.52% to 38.32 euros

CEO Carlos Ghosn would not "abandon ship" when the false espionage scandal has unsettled the French group, which must now focus on implementing its strategic plan, said in an interview with Les Echos on Wednesday.

JCDecaux: + 0.26% to 23.01 euros

A group of shareholders of Affichage Holding, Geneva company 30% owned by French group, said the board of directors to court for 150 million Swiss francs (115.6 million euros) after an acquisition in Greece resulted in significant losses.

Vinci: + 1.30% to 43.35 euros

Under the contract LGV Bordeaux Tour, the group selected in March 2010 to build and operate this path, calling for several weeks an extension to the original contract of 7.2 billion, according to information of Figaro.

After market, Kaufman & Broad will release its first quarter results, Fleury Michon announce its results for the fourth quarter of 2010 and its turnover in the first quarter of 2011. Cegedim and Etam will publish their results for the fourth quarter and Camaïeu will unveil its turnover in the first quarter.

Symbol of the Republic on the old five-franc pieces in silver, Hercules is back. But this time, the hero of Greek mythology appears in a stylized manner on new limited editions of the Paris Mint, representing the "brotherhood" that brings equality (his left) and "freedom." This April 8, the Monnaie de Paris launches two new pieces Hercules gold and silver, the respective denominations of 1,000 and 100 euros, from 10,000 to 50,000 copies.

Never before had struck the institution of such values ​​on the coins of precious metal. Since the advent of the euro on 1 January 2002, the Paris Mint had issued "only" 100 gold and 500 euros and 50 euros in cash.Where did the idea to stamp the parts of such value? "We realized that besides collectors, these prints seduced more and more individuals: they are sure of wool socks," says an official communication. Often, "the elderly offer these pieces to their grandchildren," she says.

Safe haven

Clearly, these pieces serve as safe havens, to hoard, at a time when the price of gold and silver are the highest. The yellow metal went through the roof these days, from April 7 the bar in 1467 dollars an ounce. The money, meanwhile, has never been higher, displayed more than 40 euros per ounce on 8 April, an increase of nearly 122% in one year.

What pushed the Paris Mint for optimism."These valuable coins [...] are in line with the old parts 20, 50 or 100 francs in money for years 1960, 1970 and 1980, but also Napoleons for which the French retain a special affection," says the institution in a statement. He added that his "little" news "should be a landmark in the history of money."

These new parts are available at the Monnaie de Paris (open to the opportunity this April 8 until midnight) or via its website, and from specialist dealers in numismatics. Some post offices will also distribute the money 100 euros.