Sundial of world news

Like its previous meeting, the hectic day ahead of the Paris markets. After opening sharply lower (-1.28%), the CAC 40 is pressed into the green, gaining 0.59% to 2911.87 points. In the morning, Moody's announced degradation by Moody's debt to Societe Generale and Credit Agricole. BNP Paribas, meanwhile, is kept under negative watch by rating agency. The agency kept under review with negative implications the long-term rating and deposits "Aa2". The uncertainty is still required on other European financial centers: the Frankfurt Dax loose 1.13% to 5131.48 points, the Madrid Stock Exchange lost 0.73% to 7777.3 points, the FTSE Milan Mib down 2.19% at 13,571 points, and the London FTSE-100 down 0.31% to 5157.85 points.

"This is a meeting of all the dangers that will open.The news of banks is particularly rich and the market will excuse the slightest spark to plummet again, "said one Paris-based analyst who requested anonymity told AFP. For his part, Christian Noyer judge that the situation of these banks is not likely to deteriorate further.On RTL, the governor of the Banque de France as well as Judge Moody's announcement is "a relatively good news", "French banks maintain an excellent rating and have the same level as the major European banks." It is the even Jean Leonetti: French Minister for European Affairs estimates that French banks are not in danger, considering the speculation responsible for the "excitement" today.

Beijing expected at the turn of the Italian debt

Moreover, markets are awaiting a decision from Beijing to buy-or-no Italian sovereign debt, "China will continue to increase its investments in Europe," said Premier Wen Jiabao, the opening of "Summer Forum" Davos in Dalian (north-east) on Wednesday.But he is hopeful that the leaders of major European countries consider their relationship with courage to China a strategic point of view. "

Another new fueling hopes of a crisis: the five emerging BRIC (Brazil, Russia, India, China, South Africa) should discuss next week the opportunity to help the European Union by increasing their holdings of bonds denominated in euros.

Still on the debt of Athens, the Greek Prime Minister George Papandreou, French President Nicolas Sarkozy and German Chancellor Angela Merkel hold a conference call tonight to find a solution to the crisis. The meeting comes as fears or rumors speak out about the bankruptcy of Greece.After having set fire to the powder Monday citing the possibility of a default in Athens, Germany has tried to calm things down Tuesday by stressing, in the words of Chancellor Angela Merkel, that everything was done to prevent a collapse of Greece.

The euro declined against the dollar

On the macroeconomic front, the figures for industrial production in the euro area are expected. In Britain, unemployment figures for August will also be published.

United States, who saw their deficit increase again this summer, the figures for retail sales and producer prices for August will be announced early afternoon.Like stocks and sales of businesses, as well as the weekly inventory of crude oil guaranteed high risk personal loans.

On the foreign exchange market, the euro was down again this morning against the greenback at 1.3637 dollars, against 1.3682 dollars in New York the day before. The single currency also weakened against the yen at 104.81 yen against 105.19 yen yesterday in New York. The yen was also stable against the dollar at 76.86 yen to the dollar against 76.88 the previous day.

Oil prices were also down Wednesday, as markets always worried about the debt crisis in the eurozone and a possible bankruptcy of Greece, analysts said. In early electronic trading, a barrel of "light sweet crude" for delivery in October lost 71 cents to 89.50 dollars per barrel of Brent North Sea crude for October delivery 9 cents to 111.80 dollars."With the danger hovering over the Greek market, prices are highly volatile, very nervous," said Nick Trevethan, commodities analyst at ANZ Research in Singapore.

Values ​​to follow

• Banking

Following the deterioration of Moody, the banking sector should be particularly under the spotlight for this session, with the front line Societe Generale (-2.09% to 17.52 euros) and Credit Agricole (3.14% to 5.31 euros). Maintained under negative watch, BNP Paribas (-3.64% to 26.98 euros) also said Tuesday it had asked the AMF to open an investigation after information on the liquidity of the bank published in the Wall Street Journal.In addition, BNP Paribas will reduce the size of its balance sheet of about 10% by the end of 2012 and expects to achieve a capital adequacy ratio of 9% under the new banking regulations of Basel III soon 1 January 2013, the French bank said in a presentation document. Societe Generale and Credit Agricole.

• Areva (-1.90% to 20.60 euros)

EDF prepares to place an order for more than one billion euros in the nuclear group Areva for the purchase of 32 steam generators, Le Figaro said on Wednesday.The choice of Areva will be endorsed on Sept. 28 by the Board of Directors of the electrician needs to change 32 of its 44 steam generators in its power to 1300 MW.

• Renault (-0.14% to 24.81 euros)

The manufacturer wants to improve its stock market value and change the structure of the alliance with Nissan is not the main lever to get there, told Reuters the CEO of Renault, Carlos Ghosn, the car show in Frankfurt. He also said the group looked for ways to adjust the structure of the Renault-Nissan.

• Vinci (0.47% to 31.81 euros)

The group won a contract worth 108 million euros for the construction of systems of wastewater treatment in the Dominican Republic.

• CNP Assurances (0.44% to 10.29 euros)

The Standard & Poor's said Tuesday night that confirmed the rating of "AA-" from the French insurer.

• Club Med (2.66% to 12.15 euros)

The leisure group has published on Wednesday sales down slightly in the third quarter, its activity has been particularly impacted on travel to Morocco, Tunisia and Egypt, against the backdrop of geopolitical turmoil. Turnover fell by 1.9% in third quarter (-0.3% at constant currency) to 323 million euros.

The health of European banks worried. So much so that the question of nationalization resurfaces. The possible bankruptcy of Greece and the contagion to Spain and Italy that would result are panicking investors who continue to attack for several days bank stocks. Since the beginning of the year, BNP Paribas, Credit Agricole and Societe Generale have lost between a "large" third and 60% of their stock value. On the first day of September, the losses of the three titles are respectively 17.45%, 22.33% and 27.69%.

The fault, among other things an IMF report indicating a need for 200 billion euros for all European institutions. And, two days after the executive director of the institution, Christine Lagarde, has said that banks needed an "urgent recapitalization."Statements that had caused an outcry among European officials. On the sidelines of G8 was held in Marseille on Saturday, the former Minister of Economy and Finance held to explain the 200 billion euros. "This figure was included in a draft document and did not reflect the final estimate of the IMF, she said. This is not a stress test conducted by the IMF. " He added: "This is not the overall need for capital for European banks." As acknowledged by the President of the European Central Bank, Jean-Claude Trichet earlier this month.

The dissenting voice of the German finance minister

But Christine Lagarde acknowledged that differences still exist between the IMF and ECB experts on the methodology to achieve the quantification of the capital requirements of banks.The final decision of the IMF should be in the final report, whose publication is expected by the end of September. The difference analysis between the IMF and the Europeans based in part on how to account for the value of government bonds of countries at risk in banks' balance sheets. The Anglo-Saxons are in favor of the idea of ​​using their market value, while the Europeans prefer to use internal models are less sensitive to changes in short-term securities.

Meeting in Marseille on Friday and Saturday, finance ministers from the euro zone wanted reassurance on the European banking system, swearing that he will not go bankrupt. All? Not a voice was more concerned desired. That of the German finance minister, Wolfgang Schäuble, who would, according to Spiegel, already developed a plan to prevent the bankruptcy of Greece.

Deezer has won a round in the standoff between the site of listening to music online in the first world producer of music, Universal Music. For several months, Deezer available on their website from the stable of artists Universal, Lady Gaga, Justin Bieber, … Rihanna – without renewing his contract with the record company. The reason? Anxious to push users to pay for music, Universal Music wants to listen to a repeat title is limited to five, beyond what digital music lovers will have to pay. Stress too important to Deezer, which peaked in June, listening to music on the overall site to five hours per month.

Failing agreement, Universal Music France has turned to justice. For the subsidiary of Vivendi, Deezer is guilty of infringement. On Monday, the judge of the Tribunal de Grande Instance of Paris has decided otherwise and dismissed Universal.For justice, Deezer has "sufficiently established in the interim stage the possibility that the company Universal Music France has committed an abuse of dominant position which has the effect of depriving the bans based on the copyright it claims ". Thus, the court allows Deezer, which Orange is a shareholder at 11%, to continue to operate free catalog of Staff … "In conditions that were not accepted by Universal," Vivendi's subsidiary storm, with Deezer attack now on the bottom.

Find a deal

"This decision clearly express the idea that we have several models on the French market for it to grow, said Axel Dauchez his part, Director General of Deezer. Furthermore, it can not be any different solutions for each producer. "Satisfied with the decision of the court, he readily admits that the Universal catalog is "essential to the existence of Deezer" and he'll have to reach an agreement. A fortiori Deezer while preparing its international expansion. In 2012, France could be less than half the income of the start-up. It opened an office in England and is expected to announce the launch of its service in the coming days. The French experience is not foreign. In addition to tickets sold in packages Orange (1.1 million), claiming in effect Deezer 100,000 subscriptions sold directly from that listening is limited to 5 hours per month. "With success, it is logical that we seek to replicate it abroad," said Axel Dauchez.

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New tough session in Paris. After opening close to balance (-0.11%), ACC widened its losses in the afternoon, in response to the speech from Fed chairman Ben Bernanke. The index rose from 3045 to 3015 points in minutes. But investors quickly resumed: a comprehensive plan was not finally ends probable.Le CAC down 1% to 3087.64 points.

Earlier, the index feature of the Paris market was disappointing not welcome the publication of the second estimate of U.S. GDP in the second quarter. It rose 1% annual rate over the previous three months, said the Commerce Department, revising and down 0.3 points his first estimate of growth in the spring published in late July.Analysts had forecast a less pronounced rate revision, to 1.1%, according to their median forecast.

In Frankfurt, the Dax-30, very bumpy this week limit case and ends with a drop of 0.84% ​​to 5584.14 points after losing more than 3% in séance.À the London Stock Exchange, the FTSE- 100 finished virtually unchanged: it loses 0.02% to 5129.92 points.

Over the whole week, the ACC is, however, more than 2%, reversing some of its heavy losses last week.

Fed pushes to place an ad in September

Highly anticipated speech of the President of the U.S. central bank, Ben Bernanke does not reassure investors. In fact, Ben Bernanke has pushed the September announcement of concrete measures to support the U.S. economy. The central bank is expected to meet more fully next month, he indicated, to "discuss more fully" in the policy.Ben Bernanke also called on U.S. lawmakers to take fiscal stimulus, saying they have more flexibility than the institution.

As for currencies, the euro lost some ground against the dollar after the speech of Ben Bernanke. Around 16:30, the European currency was worth 1.4359 dollars against 1.4441 to 15 hours. As for the oil markets, a barrel of Brent North Sea crude for October delivery was trading at 110.72 dollars on the Intercontinental Exchange (ICE) in London, up 10 cents while the New York Mercantile Exchange, a barrel of "light sweet crude" (WTI) for the same maturity lost 25 cents to 85.05 dollars.

In the euro area, regardless of major macroeconomic news.This morning, the companies manufacturing have revised their forecasts down slightly investment for this year and expect a 14% increase (against 15% previously) online payday loan lenders.

The bank's head Cac 40, Peugeot sinks

Essilor International: -0.30% to 52.97 euros

Essilor International in the first semester a turnover of 2.06 billion euros, up 6.9%, the band announced via a press release issued in the edition of Les Echos to appear Friday.

Financials

The ban on short selling financial stocks on Thursday was extended to France, like Italy, Spain and Belgium, and the Financial Markets Authority (AMF) said it would review its position by late September.

This decision only briefly managed to reassure investors.If this decision technique to limit selling pressure on the sector, it does not address the fears that persist on European banks and their exposure to countries in need. After posting the largest gains of the Paris stock in early trading, financial stocks are once again very attacked: Societe Generale lost 2.82% to 21.33 euros, BNP Paribas was down 2.33% at 33, 56 euros, Credit Agricole down 1.41% to 6.419 euros while Natixis closed the show the worst performance (-4.51% to 2.686 euros).

In an interview with Le Figaro, the CEO of Crédit Agricole (-1.41% to 6.419 euros) said the group had "significant cash reserves" and "has no difficulty in financing" .

Conversely, other cyclical stocks, car manufacturers, will gradually take after opening the largest declines in the Paris stock exchange.Peugeot (-0.62% to 19.36 euros) which bought between 12 and 22 August last, about 2% of its capital amounting to 92,010,000 euros, folds to 2.03 %, to 19.01 euros. Renault wins its 0.46% to 26.32 euros.

Total: -0.73% to 32.5 euros

Total expected to present a reorganization in the fall of scale of its operations downstream, with a planned merger of its refining and petrochemicals, according to Les Echos, citing union sources.

As for oil, prices were mixed Friday morning during electronic trading in Asia, in a sluggish market, before the highly anticipated speech of the head of the U.S. central bank (Fed).In morning trading, a barrel of "light sweet crude" for delivery in October gave 10 cents to 85.20 dollars per barrel of Brent North Sea crude for October delivery took 19 cents to 110.81 dollars.

Note that APRR and Bel Cheese (1.24%, to 163 euros) will publish their interim results after market close.

The U.S. stock markets may well wake up so brutally that they fell asleep. Shortly before their opening on Tuesday, the markets were indeed approached up slightly after the day gleaned 0.34% for the Dow and 0.15% for the Nasdaq. The index futures Standard & Poor's 500 and Nasdaq 100 rose by 1.66% to 1141.90 points and 2076.50 points to 1.50%. The Dow Jones was waiting for his part in an initial advance of 1.41% to 11,000 points.

New home sales for the month of July in the United States are known to 16 hours. They are expected at 310,000 according to a consensus of analysts against 312,000 previously. This will be the only macroeconomic indicator on the agenda Tuesday.If others will be announced in the coming days, investor caution, but market volatility, however, should remain in force throughout the week until Friday.

That day, in fact, speak the chairman of the Federal Reserve, Ben Bernanke. Speculation is rife, some still hoping that it will decide a third monetary easing to support the U.S. economy. Will also be unveiled for the second estimate of U.S. GDP for the second quarter.

Banks and investment funds turbulent agitated

As for values, it will be interesting to see if the securities of the banking sector managed to recover. The meeting this Monday night has been very rough in New York, the indices have again been a roller coaster free 3-in-1 credit report.If technology stocks have bounced back, supported by investors looking for bargains, banks have suffered greatly, however. These are the titles of the financial sector that weighed most heavily on the DJIA. Bank of America has yielded 7.9% on rumors of capital increases.

News is expanded on the side of investment funds. The investment fund Cerberus and its partner Chatham Lodging Trust and have informed the United States real estate company Innkeepers Trust (Marriott franchise) they did not buy the walls of 64 of its hotels in the United States. The transaction, amounting to $ 1.1 billion, was announced in May.

The investment fund Jana Partners in New York and the pension fund Ontario Teachers Pension Plan, shareholders of the publisher McGraw-Hill, for their part, state recommend a separation of the group.The two investors, who had announced in early August have acquired a total of 5.2% of the capital, advocated in a paper presented to the authority of the U.S. equity markets (SEC) that the group split its divisions Education, Information and Media and stock index Standard & Poor's.

Finally, on the front of mergers over the world stock markets, the Committee on Foreign Investment in the United States (CFIUS) approved on Tuesday the merger of NYSE Euronext and Deutsche Börse, which should give birth to the first exchange operator world.

How do you explain the economic slowdown in recent months and the downward revisions to growth prospects?

More than a brake unexpectedly in the economy, we see a reversal of perception. The latter is even more brutal than the general opinion was, in my view, tainted with excessive optimism. Then it is difficult to know what, the political farce about debt in Washington, the loss of the AAA American or poor statistics justified the change of outlook on the economy.

The publication of poor growth in the second quarter in the U.S. and the downward revision of the statistics of activity since 2008, have changed the vision of recovery.We start from lower than initial estimates, and we go up the slope much more slowly than expected.

We also witnessed a particularly brutal realization that the inflationary between autumn 2010 and spring 2011 was a major blow to the head of consumers. With a depressed job market and debt strategy, it was not much more to demand falters significantly.

Do you believe in a scenario back in recession?

The situation is much more fragile than earlier this year. The risk of a recession back to a horizon of six months has increased considerably paydayloans. In my view, two scenarios-slow growth or recession-are as likely to occur. The first scenario would lead to growth of only 2% in the U.S. and 1% in Europe, below the trend in previous upturns.The fault mainly mass unemployment. As for the recession, it could happen if everyone is convinced it is inevitable. Given the current environment, the market may in fact remain in panic mode, accumulating indiscriminate bad news one after the other.

Some economists raise the specter of the 2008 crisis …

In response to the bankruptcy of Lehmann, banks no longer wanted to lend to each other, freezing, and the global economy for six months. We're not there. Of course, we see signs of stress in the interbank market, but they have nothing to do with the situation three years ago. At the time, the Fed has provided up to $ 600 billion to other central banks to provide liquidity in dollars. Currently, the hotline is used up to 200 million.

In a recession, states will they try to revive the economy?

Western countries have largely emptied their cartridge: operating margins are much narrower. Any potential action, if it increases the debt carries with it much more likely than before.

This time, the Fininvest will have to pay. The court sentenced him on Saturday appealed the group owned by Silvio Berlusconi to pay 560 million euros in the CIR group, owned by Carlo de Benedetti. The judges of the Court of Appeal of Milan have found that control of the publisher Mondadori, obtained in 1991 by Fininvest, to the detriment of the EIF through a favorable court decision, was made possible by the corruption of judge and lawyers involved. In 2007, the Criminal Justice had issued a similar notice, including the judge sentenced Vottorio Metta was stationed in nearly three years in prison.

On appeal, the Milan judges, however, reduced the magnitude of the financial penalty, determined in the first instance to 750 million euros.Unlike 2007, the decision will also be immediately enforceable: Fininvest will address 560 million euros in damages without waiting for the trial to the Supreme Court that the group should seek. "Our lawyers are already beginning to study the complaint," has indeed responded Marina Berlusconi, the eldest daughter of the Head of Government and president of Fininvest. This assesses the amount of the penalty "to double the participation of Fininvest in Mondadori."

Electoral setback and legal troubles

The Cavaliere had nevertheless worked hard to save the payment of such penalty to the group. Approaching the verdict, he did not hesitate to try to vote by Parliament an amendment to the Civil Code suspending sanctions in excess of 20 million euros on appeal, until the final decision of the court of Cassation.A measure to be adopted in the Bill ratifying the austerity plan. Faced with the outcry in the opinion of this measure, the Cavaliere has this week backed down.

This decision is more bad news for the chairman, who combines political defeats in recent months and legal troubles. Also implicated in the "Rubygate" Silvio Berlusconi suffered a severe mid-June electoral setback. The Italians have indeed overwhelmingly (over 94%) rejected four bills proposed by his government and put to a referendum: one devoted to the construction of new nuclear power stations, one on the privatization of water management by municipalities, and two providing legal immunity of ministers and the chairman of the board. Silvio Berlusconi, who announced Friday he would not stand in 2013, probably did not finish with the law.

Here are the planned changes on 1 July 2011.

• Retirement

The law on pension reform, enacted November 10, 2010 after a long parliamentary battle will come into effect on Friday. The legal age will gradually increase from 60 to 62, with four more months per year. The first people affected are those born after 1 July 1951.The age of the full rate – that is to say that from which an employee receives a full pension even though he has not contributed enough quarter (165 quarters forward) – is raised gradually from 65 to 67 between 2016 to 2023.

By persons possessing a degree of permanent disability of at least 20% and, after notice of a multidisciplinary committee, those possessing a degree of permanent disability between 10 and 20% are still able to go to 60 years.

• SMIC

The minimum wage was last adjusted on 1 January will not be automatically upgraded in July. The rise in prices which reached 2% since last revaluation of the minimum wage – could lead to an increase in August the minimum wage indexed to inflation.Prime Minister François Fillon has also been clarified that no additional boost would be granted.

• Unemployment benefits

Unemployment benefits will be revalued by 1.5% from 1 July, decided Thursday Unédic or at a rate lower price developments and the minimum wage increase of 1.6% occurred at the beginning of years. "The debate was very long to the Board of UNEDIC" consisting of representatives of employers and employee organizations, which manage all unemployment insurance, said the president of UNEDIC, Gaby Bonnand at a press conference.

• Transport

– SNCF: the prices of train tickets will increase by an average of 2.5%. This increase will, as every year, uneven tickets. It will range from 10 cents to 2.70 euros by destination.The price discount cards remains unchanged.

– RATP Navigo Pass packages will increase by 2.7%, except for Zone 5. Zone 6 is removed and merged with the 5, which will mechanically decrease by 11% the price paid by its users, reduced from 123.60 to 109.90 euros for a monthly fee. In detail: the monthly zone 1 and 2 increased from 60.40 euros to 62 euros (+2.6%). That of zones 1 to 3 passes to 80.30 euros (+2.7%), and that of zones 1 to 4 to 98.10 euros (+2.7%). The single ticket remains unchanged at 1.70 euro.

The bus fare increases to 1.90 euro (+5.5%), while the book of 10 tickets will increase to 12.5 euros (+4.2%).

• Energy

– Electricity: Household bill increases of 2.9%.The industries and large companies take 4.4 to 4.9% according to the rate at which they are submitted.

– Gas: gas rates for individuals do not change, but those businesses increased by 3.2%.

• E

La Poste has announced that the price of postage for mailings of letters under 20 grams would rise by two cents, from 0.58 to 0.60 cents.

• Mobile Phone

The price of mobile communications passed from another European country down. It will now cost 42 cents per minute against 47 before. Subscribers operators in metropolitan departments and overseas subscribers Dom operators in mainland France also benefit from lower rates.

• Environment

A thousand everyday products will be subject to an experimental display decided at the Grenelle Environment Forum.Packaging will be accompanied by a statement indicating their carbon footprint and their impact on biodiversity, water, etc..

• Bank

A summary of bank charges (basket of services, payment systems, operational occurrences, agios) will now be on the monthly bank statements, which also display the ceiling of the overdraft.

• Pets

The electronic chip designed to identify the pet becomes mandatory for all animals that will travel outside French territory.

(With agencies)

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With one of the highest birth rate in the European Union, the French threw every year a million diapers that end up buried or incinerated. Further pollution to which a pilot project, called "Happy Nappy" ("happy coat" in English), seeks to end. Conducted by SITA, a subsidiary of Suez Environnement, the program has evaluated the recyclability of liners for babies and adults. Conclusion: they can be recycled to 90%.

This program of 340,000 euros, 40% funded by the Agency for Environment and Energy Management (ADEME), spread over more than two years. After grinding the layers and their separate components, the program evaluated the energy recovery potential of each subject.Based on the work of the team, which make up plastics from 10 to 20% of the layers are recyclable, as are the fibers (10-20%) and feces and urine (50-70%). Only superabsorbent polymers (5-10%) remain unresolved recycling. Upon arrival, a "triple value" with energy production, compost and recycled materials. Research is being conducted in other countries but "the idea of ​​the triple value is unique," says Laurent Galtier, project manager.

Final stage of the program: a solution to the residual organic matter from anaerobic digestion: they could be valued in agriculture. "It remains to perform tests on the agricultural sector in line with the Ecole Nationale Superieure Agronomique de Toulouse (ENSAT)," says Laurent Galtier.

"In a nursery, the act of sorting is done"

How to collect, then the used diapers? "Initially, we are interested in nurseries and nursing homes," said Laurent Galtier who visited both types of institutions and who claims to have met an "immediate acceptance" of his project. "In the nursery, the act of sorting is done," says he: the babies are, in fact, changed in the same place and layer thrown into the same bin.

The recycling plant layers could settle near a water treatment plant, to use the treated water discharged by the station and to enjoy the digester already present. "These are two very important points of synergy that could cause the project's success," said Laurent Galtier.

Concerned, diaper manufacturers have contacted the team.According to Laurent Galtier, a possible collaboration could include the development of plastic components and superabsorbent polymers. They "could be a future pilot project," says Laurent Galtier elsewhere.

The economic viability of the project "Happy Nappy" will be evaluated by the end of the year. Its director, however, provides that there is "no industrial process before 2013 at best."

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Background music, soft lighting, warm colors (brown and fuchsia), wooden floor and comfortable temperature: it is almost like a trendy bar. Yet although a supermarket of 550 square meters, opened two weeks ago in the heart of Marseille and named a new sign, "Unlike our competitors, with their sizes or City Express, we want to customers to spend time in store, "says Jean-Pierre Lanzetti, CEO Casino Near (Petit Casino, Vival Spar, Via Italia).

Casino Shopping and smaller version, Casino Shop (for stores with less than 350 square meters), may well flourish everywhere, if the group is satisfied with its test stores. After Marseille, a second will open in early July in Saint-Etienne, home of Casino, and eight small casino (in Lyon and Toulouse in particular) will be processed before the end of the year.The identity of the 1,800 stores, including "the grocer is a great guy" is fourteen years old and needed to be brought up to date.

Casino would react. Most of his competitors in fact lead the last two years an unprecedented drive to win in the city center, where the band Saint Etienne, which also owns Franprix and Monoprix, is in a strong position. Carrefour (City Express), Auchan (City and A 2 Step), Intermarché (Express) and Système U (Express) are all involved in a renovation or repositioning their format.

Deployment in 2012

"We take the time needed, the possible deployment of Shopping Shop and intervene only next year, wants to warn Jean-Pierre Lanzetti free business cards. The company decided to change many parameters at once.Employees are identified by their first names, the furniture is curved, the loyalty card enters and fresh produce, other than fruit and vegetables, are behind the doors are transparent, allowing the passage to reduce the energy bill of a quarter.

"We mainly worked on the set," says Jean-Pierre Lanzetti. Ranges and frozen drinks have been reduced in favor of fruits and vegetables and a large beauty department, which was missing in the Casino supermarkets. Creams, mascara and brushes already represent 15% of revenues Shopping Marseille. Of the 9000 references proposed products snacking Chez Jean (another sign of the group being tested since early 2009), and decorative packaging items from many parts of France. One can even order his coffee machine via a touch screen.Ultimately, this approach to extend the offer could affect other products.

To combat the image of dearth of supermarkets in the city center, prices have been reduced "from 15% to 18% compared to an equivalent Petit Casino," says the general manager of the branch nearby, betting on higher volumes .

The company has another trick: it forms partnerships with its suppliers to its customers enjoy benefits fidelity on Kronenbourg beer or cookies BN: "We have 100 partners to date that offer our clients 10 to 25 % discount, by September we will have 400, "says Jean-Pierre Lanzetti.