LE FIGARO. – What are the priorities for action at the beginning of five-year term?

Jean-Hervé Lorenzi. – There are some major issues to be addressed, regardless of the choices made for the French president. First, the prospect of giving in Europe. Let me explain: there must be a stronger coordination to balance growth models. This is the theory of locomotives; the country the less constrained, namely Germany, must release the brakes a little. For its consumption is a little stronger – its economy is mainly based on exports – it must distribute a little more to its employees. The industry unions are negotiating wage increases important, it will have to be accelerating. All other countries will benefit.

We must then, in one way or another, build on the strength of our youth. Today, public transfers contribute massively oldest populations. Levers to create a genuine youth policy are needed.

And on the forehead of public finances?

Must obviously stay the course that was announced (back to 3% public deficit in 2013) and make great efforts to achieve this. However, I think we should stop the mechanical reduction of public spending. Give responsibility to government for whatever it is they that determine the sources of savings seems a much more effective reform.

In addition, we must put our whole flat tax system, including the CSG include in income tax. This will stop saying that half of French people do not pay taxes!

What are the pitfalls that the new government should avoid?

Too much tax businesses, real wealth creation in our country. Beware, do not have an inaccurate view of the profitability of French firms. Companies, including the CAC 40, have little room. INSEE recently reminded us that the margin of the French non-financial corporations fell in 2011 to its lowest level since 1985, to 29.1%. That's why they do not invest and does not create jobs. It is also because of the problem of profitability that our businesses do not grow and that the Hexagon has only 1200 midsize (ETI), where it would need at least 5000.

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Mark Zuckerberg continues to be talked about. After making Friday, one of the largest IPOs in putting on the market shares of his company Facebook, the young entrepreneur of 28 years announced his marriage … on his Facebook profile!

It has indeed marry in an intimate Saturday in Palo Alto, California, his girlfriend Priscilla Chan long. According to People magazine, the couple had decided to get married four months ago and the guests were surprised because they initially believed that the party was in honor of the bride who has just obtaining his medical degree.

Mark Zuckerberg and Priscilla Chan have both published the photo on the social network. The opportunity to see that, for once, the young man had abandoned his usual hoodie for a dark blue suit and tie.

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At a time when many companies are trying to renegotiate the pricing terms of their gas supplies, this is a decision that will make noise: Tuesday, the supervising judge of the Commercial Court of Valenciennes has decided to terminate the contract of long-term supply that united the power plant Poweo Pont-sur-Sambre (North) to Italian energy giant ENI.

March 12, the production plant, now owned by the Austrian Verbund electrician, had been placed under safeguard procedure. Reason: it loses about one million euros per week. Three days later, on March 15, the receiver can catch the commercial court by an application to terminate. There is indeed a difference of nearly 40% between the market price of gas and those supply contracts in the long term, indexed to oil prices – which soared for several weeks. What makes the situation untenable for the Pont-sur-Sambre.

A canceled contract

In fact, the judge may decide the termination under two conditions: firstly, this option is necessary to safeguard the debtor on the other hand, the termination shall not affect significantly the activity of the contractor, in ENI case. The Commercial Court of Valenciennes finally concluded that these two conditions were met, indicating that the supply of Poweo Pont-sur-Sambre – to the tune of 150 million euros per year – accounted for only 0 guaranteed fast personal loans.13% of net Business ENI.

After this decision, the Transalpine oil has several ways to try to counteract it: application for annulment with the commercial court, appeal to the court of appeal, cassation … All these procedures require weeks or months. Meanwhile, the Commercial Court's decision is not suspended and the contract between Poweo Pont-sur-Sambre and ENI is actually terminated.

Whatever the intensity of this battle, it will give ideas to large consumers of gas. They now know that they are likely to be heard before the commercial court if their incumbent supplier does not agree a discount to the extent of the plunge in gas prices. Since the development of shale gas in the U.S. (now exporting) in particular, the economy of this energy has completely returned with an offer suddenly extremely abundant.

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Google, Apple, Amazon and Facebook have better watch out. The French presidential candidates are determined to stop tax evasion which these American giants of the Internet are guilty by repatriating their revenues in France to countries like Ireland or Luxembourg, where tax companies is softer.

In their profession of faith addressed to the Digital Collective of digital players, Nicolas Sarkozy as Francois Hollande promised to introduce fiscal measures to impose American groups as their French competitors in the Hexagon. "We will favor the European way (…) but we also work with a national solution," said the Socialist candidate as well. Specifically, it is to negotiate the "establishment virtual stable" at European level even with the OECD and to use the short term, to "complete business cycle" that can be considered as localized in France transactions of a company headquarters abroad. Both solutions also contained in the program menu of digital Nicolas Sarkozy, who wants "a fair taxation system in France and Europe." These tools would produce more revenue than the proposed "Google tax" championed by Senator Philippe Marini UMP, limited him to online advertising revenues.

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The 45 employees of Air France in Corsica term employees who were protesting for months to be appointed permanently to a permanent contract (CDI) will not be reintegrated into the company which already employs 500 people in Corsica.

The Court of Appeal of Bastia has indeed delivered Wednesday for compensation ranging from 9,000 to 14,000 euros for each of the plaintiffs, holding that the CSD were "illegal". But she did not follow the decisions of industrial tribunals which included, besides their tenure, payment of 5 million euros in fines. "In December, we proposed to pay more than five times the amount fixed by the court today. The 45 employees had declined the transaction and offers of reassignment to have us come on the Continent, "says an executive of Air France.  

The CGT, one union representative at Air France in Corsica, caused them to go "to the end." Wednesday after the judgment, Albert Malausse, CGT Air France, stayed on the line: "If we do a cold summer, we will. It is necessary that those responsible for this judgment are paying the consequences. We are ready to fight a flawless, probably illegal, and radical as this decision is absurd. "

A posture that will not facilitate the task of Air France, which seeks to reduce the 25 million loss recorded by the company on the Island of Beauty. The Corsican authorities concluded there ten days an increase of 11 million grant awarded to Air France (41.5 million) as part of the public service delegation. It now remains to make peace.

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The marketing of the new iPad Friday has generated less than tails on the sidewalks, but probably more sales than at the launch of the iPad2 a year ago. Apple stores of the largest cities in the world have often opened their doors earlier to satisfy customers eager to see, touch and hold the new object is critically acclaimed. In April 2010, the first iPad has sold 300,000 copies the first day. Estimated Friday night, over a million buyers have fallen for this model faster, with a screen resolution of unprecedented and consistent with the fourth-generation telephone networks. Among them, ironically, Steve Wozniak, co-founder of Apple, who stood in line Friday in Los Angeles as an ordinary customer.

Reducing queues at Apple Stores in the U.S. is explained by the supply of new iPad by many other retailers, like Wal-Mart, Target, Best Buy and by telephone companies and AT & T Verizon payday loans lenders. Sold in Wi-Fi setup to 499 American dollars, 489 euros in Paris, 42,800 yen in Japan, the new iPad promises to consolidate for now ahead of Apple on the niche of digital tablets against rivals such as Samsung and Amazon. Gartner estimates that by 2015 this market will be as important as that of PC with 368 million units will be sold this year. The guts of the new iPad show including a screen made by Samsung and electronic components from Qualcomm, Broadcom, ARM Holdings, Toshiba and Avago Technologies. This information will drive some to buy the shares of these companies to take advantage of the popularity of the iPad Apple has already made the company the world's most expensive with a capitalization of $ 546 billion, twice that of Microsoft.

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Internet gets more in tune with other media. After enjoying a full return to growth in 2010, investments online in 2011 after the French advertising market trends, with a more moderate increase of 7.6% (+5.2% over the same period for all the corporate media). According to the barometer of the Interactive Advertising Bureau France (IAB) and the Union of regulated Internet (SRI), the investment volume has reached last year, 3.48 billion euros gross (non-negotiating and decreasing) . "Very dynamic in the first half of the year, the display (banner advertising, sponsorships and video, Ed) was marked by breaks and a slowdown in year-end. This confirmation of the maturity of the Internet who now lives at the same rate as so-called traditional media, "said Catherine Gotlieb, VP of IAB France.

The data released Friday by the Institute Kantar Media also show that the share of the Internet in French advertising investment has stabilized at 12.5% ​​(+0.3 points compared to 2010). "With only this level of market share, the Internet remains underinvested in France, which suggests good prospects for development of the media," notes Arthur Millet, a director of SRI. Even if there is more than "outbreak of the Internet", in the words of Catherine Gotlieb, the media has installed devices at the heart of cross-media advertisers. In 2011, some 4972 advertisers have been active on the Internet, most loyal spending an average of over 15% of their communications budget.

Advent of video

Especially, two-thirds of advertisers now combine the "display" with at least one other media. The couple TV-Web continues to grow, stimulated by the advent of video. Last year, 690 advertisers used this form of advertising, 20% come from the consumer.

Culture and Recreation (370.1 million euros), banking and insurance (360.1 million), automotive and transport (352,100,000) are the three dominant sectors on the Internet. The IAB France and the IRS noted, however, increased investment in food and distribution. The latter has a "high growth", while the sector is currently under-investor with a market share estimated at 6.7%.

Similarly, with a share of 8.3%, food is "an important reservoir of growth for the display." Between 2010 and 2011 budgets devoted to food web have developed strongly (+10.5% to 190.4 million euros), including through "devices incorporating digital video," indicate the BFI and SRI. For 2012, the two agencies do not advance prediction.

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To date, the year 2011, European banks had to repay 888 billion dollars to creditors (all types of bonds combined), but they could borrow 744 billion dollars over the period, reveal Figures released by the firm Dealogic. A gap of nearly $ 150 billion that masks a number of phenomena. On the one hand, banks that can accumulate "cash payday loans direct lenders."On the other, those, more numerous, which are structurally borrowers must find ways to bridge the gap between what they need and what they can take to prevent the liquidity crisis, that is, ie the default.

The first solution is the European Central Bank, which opened more widely its counters. Heavily used by institutions Greek, Irish and Portuguese, these facilities are also becoming critical to institutions whose country of origin still have access to markets. Spanish banks borrowed 86.2 billion euros at the ECB at the end of October (7 billion more than at the end of September).

But these numbers make you dizzy do not stop there. According to information from Parisiende this Friday, players Parisians would also take the upper hand with regard to wages. If this is the side of the Canebière found the most important emoluments (midfielder Lucho Gonzalez for 360,000 euros gross per month), 11 players received wages in the capital to more than 200,000 euros according to the daily gross , 9 against Olympique de Marseille.Among the better-off PSG, there is the Brazilian Nene, with 335,000 euros a month, the Uruguayan Diego Lugano (330 000 euros per month) and Mamadou Sakho and Mohamed Sissoko with 320,000 euros each. Marseille side, only Andre-Pierre Gignac and Alou Diarra reach 300,000 euros gross, behind Lucho Gonzalez.

Result of what the newspaper called the effect Qatar "for the first time in many years, the Paris payroll exceeds that of the OM, yet most consistent club in its results in recent seasons." Last season the two teams were still tied, with 60% of their budget going to pay their players, according to the site salairede.com.

The biggest salary in the stands

Not really surprising, when Qatar Sports Investments, the buyer in June 70% of the Parisian club is known for his ability to put their hands in the pocket.

For several months, the pressure rises. French banks are caught between access to dollar funding more difficult and more expensive as well as compliance with the new banking criteria, which leads them to reduce the size of their balance sheets by arbitrating between their trades. Over those that involve the preservation of long-term assets in dollars, typically aircraft.Because the dollar is the currency of reference in aeronautics.

The dollar, currency of

Societe Generale announced in mid-October cut its financing by air. BNP Paribas would seek to exchange air assets against dollar assets denominated in other currencies. Markets are concerned. What would the impact of a withdrawal, even partial, of Airbus, of which 17% of deliveries were financed by French banks in the last 18 months? Indeed, everything is played on delivery. This is when the company spends between 65 and 70% of the price of the aircraft ordered several years ago and for which a timetable has been set following the first installment (5 to 10%) paid at the signing the contract.