Finally! Nearly three years after entering into partnership, the Alliance Search, research online, the Microsoft and Yahoo! extend to Europe. The operation aims to add Internet searches conducted since those of Yahoo! Bing, the search engine from Microsoft.
This partnership aims to bridge the delay between the two groups facing Google. They desperately need to increase their market share. First, because the algorithms used by search engines feed on queries made: most recent, the stronger the results will be relevant by users.
By capturing more online research, Search Alliance also aims to improve the profitability available to online advertisers and attractiveness. Furthermore, this joint platform simplifies the management of advertising campaigns for advertisers. Thursday, May 4, customers advertising French, British and Irish Yahoo! Search have been switched on the Microsoft platform Adverstising Center. The next step will concern Germany, Switzerland and Austria.
On paper, this combination has many advantages, including simplification, and the advantage of offering an alternative to Google. The only problem is that people do not follow. In the U.S., Google holds nearly two-thirds of the market for online search. Just over 80% in France.
The CEO of Yahoo! lied on his CV
In addition, the deployment of this agreement is particularly slow. Especially in a world that is changing as rapidly as the Web. While Google reflects on responses to set up facing the rise of Facebook, Search Alliance is still looking to counter Google.
And for good reason. The agreement between Microsoft and Yahoo! on-line search was concluded in July 2009. Two years after having negotiated, Carol Bartz, Yahoo! CEO then, decided to suspend operations because of disappointing results, especially for sponsored links. Since then, Carol Bartz was dismissed with loss and noise, before being replaced four months later by Scott Thompson.
But Yahoo! unlucky. Only the group he was commended for a new CEO is a scandal erupted on May 3 Scott Thompson lied on his resume. The man claims to computer science graduate from a prestigious university. It actually has a degree in accounting. The information was revealed by Dan Loeb, head of a fund activist who is seeking seats on the board of Yahoo!. And now, the head of the new boss. If he defends himself by noting that it is just a simple "failure", that is not enough to silence the fire from critics.
United States, we do not mess with the lie. This controversy could not come at a worse for Yahoo!. Already analysts are betting on a possible resignation.
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